Tara, Recently, there was a report published by NACE and Devry's Career Advisory Board which indicated a training gap among career services professionals regarding social media usage. I think you are correct - more people could use training to improve their skills in this area which may lead to more measurement of results using such tools. Fortunately, with LinkedIn, the platform already has built-in tools that allow you to see your network statistics. For instance, if I have Advisors trying to help graduates get jobs in Allied Health, I can establish formal goals for my Advisors to expand their employer relationships in this targeted industry in their immediate geographical location using LinkedIn. It is a very measurable goal because LinkedIn provides network statistics. If you use a database such as Campus Management, to track the source of job leads or job orders, you may want to add an additional source of "Social Media" so that you can actually measure job leads that develop from this source if you decide you want to use social media for job developing. This would be an example of how you could set up a means to track the progress of your strategy. Are you noticing in increase in job leads? Even if it isn't a large increase, perhaps you will find another way to optimize your ability to discover new opportunities via word-of-mouth happening on social networks and via your connections. Just some things to think about. As you apply some of the concepts you have learned, if you ever have questions or want suggestions, I am always still available. Please make sure to stay connected in the Career College Lounge (our social learning network). www.careercollegelounge.com. Make sure you check out the treasure trove of information in the Career Services Performance Group here: http://www.careercollegelounge.com/pg/groups/7841/career-services-performance-group/. I wish you continued success! Robert Starks Jr.