Hi Amber, Thanks for sharing this excellent feedback directly from the field. You're right, the content we publish on open sites like Facebook is indexed by Google, permanent, and searchable. Employers can use that data in decision-making for hiring decisions. Today's employers want to hire individuals whose personal brands align with the brand of the company because their employees represent them. Content from students published on social media sites that suggests an individual has values, behaviors, or qualities that do not align with company expectations help employers to make the decision not to hire them. Students need to be thoroughly educated on this and must see social media as an opportunity (if managed) to develop strong personal brands that can help their professional image. Robert Starks Jr.