RÃ©sumÃ© as Marketing Device

Public

Discussion:

Hi Vanessa,

My observation was that faculty were often giving contradictory (and outdated) advice and guidance to students. Additionally, faculty were not current on the importance of a professional online presence. Thus, I specifically requested to have 30 minutes of time to address the faculty during an in-service. My DOE was very open to this and was actually appreciative that I proactively wanted to train them on current career marketing trends.

My presentation goal was to get the faculty to understand that recruiting practices have changed; thus, job search and career marketing has also dramatically changed so that they could understand why it was critical for us to teach students new skills and approaches. In a nutshell, my presentation shocked them - they were surprised how little they knew about current trends and the implications for their students. The result was complete buy-in, a sense of urgency to allow us to teach students, increased invitations to classrooms for workshops and presentations, and requests for more training at future in-services. Topics that I often found to be of particular interest for faculty were Applicant Tracking Systems and the impact on resume design, recruiting strategies such as social recruiting (Jobvite and Bullhorn have great data on new trends), mobile recruiting, and Search Engine resume sourcing and the implications for job seeker marketing strategies. I ended up doing 4 different presentations to faculty. It improved our relationship because they saw our department as the experts and it helped us accomplish our goals with students as we also improved their advocacy to use our department's services but we also gained an increased willingness to collaborate on all initiatives.

Some excellent tools I used that I found got my point across quickly in an engaging way that fascinated faculty were the following videos:
Twitter Job Hustle: http://vimeo.com/25812909
Google Please Hire.me: http://googlepleasehire.me/
QR Code Resume: http://vimeo.com/21228618

Although this is an older presentation I created, it still rings true and may also help you learn more and possibly use with students: http://www.slideshare.net/robertstarksjr/job-search-30-9216989

Robert Starks Jr.

Hi Vanessa, My observation was that faculty were often giving contradictory (and outdated) advice and guidance to students. Additionally, faculty were not current on the importance of a professional online presence. Thus, I specifically requested to have 30 minutes of time to address the faculty during an in-service. My DOE was very open to this and was actually appreciative that I proactively wanted to train them on current career marketing trends. My presentation goal was to get the faculty to understand that recruiting practices have changed; thus, job search and career marketing has also dramatically changed so that they could understand why it was critical for us to teach students new skills and approaches. In a nutshell, my presentation shocked them - they were surprised how little they knew about current trends and the implications for their students. The result was complete buy-in, a sense of urgency to allow us to teach students, increased invitations to classrooms for workshops and presentations, and requests for more training at future in-services. Topics that I often found to be of particular interest for faculty were Applicant Tracking Systems and the impact on resume design, recruiting strategies such as social recruiting (Jobvite and Bullhorn have great data on new trends), mobile recruiting, and Search Engine resume sourcing and the implications for job seeker marketing strategies. I ended up doing 4 different presentations to faculty. It improved our relationship because they saw our department as the experts and it helped us accomplish our goals with students as we also improved their advocacy to use our department's services but we also gained an increased willingness to collaborate on all initiatives. Some excellent tools I used that I found got my point across quickly in an engaging way that fascinated faculty were the following videos: Twitter Job Hustle: http://vimeo.com/25812909 Google Please Hire.me: http://googlepleasehire.me/ QR Code Resume: http://vimeo.com/21228618 Although this is an older presentation I created, it still rings true and may also help you learn more and possibly use with students: http://www.slideshare.net/robertstarksjr/job-search-30-9216989 Robert Starks Jr.