Adam, I agree with your assessment. What advice do you give your veterans on how to properly research a company so that resumes and cover letters are correctly tailored? In your role at your institution, do you have the opportunity to link up your students face-to-face with hiring managers who can offer this type of advice? Or can your HR department provide that kind of coaching to your students so they will properly alter their resumes/cover letters for their list of prospective employers?