Hi Olivia, I hear you about sharing opinions. I think the best thing to do is to be neutral and professional in expressing opinions. Whereas conviction is a good thing, it's how one communicates diplomatically that matters. I provided an example of a Twitter profile that demonstrates a passion for massage - take a look at this example as a case study if you will and you'll start to get more ideas on how one uses a Twitter profile to establish a brand: https://twitter.com/massagenerd. Robert Starks Jr.