As aforementioned within the module, many people utilize social media, not only to convey business insights and information, but also to keep in contact with friends and family, both distant and close. The social media network has been used to express one's personal feelings and lifestyle. In having this source of access of information into one's personal life, social media is an external touchpoint, in getting to know the personality traits of representatives for a specific institution and company. Even myself, I must be cognizant of the things I state on social media in order not to bring attention to my institution, and only push for positive reputation and image.