I hate to seem like I'm going against the grain of what many have practiced for years in this industry. However, the typical admissions process is way off the mark in my opinion. Today, its all about meeting my individual goals and not being concerned with the students needs. And again I can't fault the admissions representatives because they have a job to do. The pressure is so intense for them, they can't help but to focus on winning at all cost! But if we all just sat down and really thought about this thing....it really just boils down to CUSTOMER SERVICE!!!!! Today's students are NO different from todays shoppers at Wal-mart, Target or Walgreens. I like low prices at Wal-mart but on most days I would rather not deal with the attitude, or not being able to get the help I need or maybe even the long lines...so on those days when the shopping experience is REALLY important to me I will go to Target. Or if I just want to get in an out Walgreens is probably my first stop. If admissions representatives could stop focusing on getting students to sign on the dotted line, and focus on getting the student the HELP that he or she needs this industry might get somewhere. In my opinion career colleges will WIN everytime if they start focusing on the metrics of customer service instead of enrollments.
