One of my friends and colleagues that I respected greatly as I entered the career education field was the late Dr. Neal Fox, founder of the Career Placement Institute. I remember him commenting, “The most qualified applicant doesn’t always get the job.  It’s the one who has done the best self-marketing.”  We, of course, coach our students on how to self-market themselves to potential employers, but what about our own faculty and staff? Do our potential hires effectively sell themselves? And more importantly, do our existing faculty and staffs market themselves and our organizations as professional, committed and mission-driven liaisons to the students and employers we serve? Perhaps food for thought as we position our institutions for the opportunities and challenges of the future.