Kimberly Clark

Discussion Comment

An institution's mission is actually a value premise. How does your school's value premise contribute to its competitive advantage?

Kimberly Clark

Discussion Comment

The Consequences

The consequences of doing the wrong thing by mistake, or on purpose, can be severe. What do you think is the most serious consequence of not doing the right thing in your interactions with prospective students and students? Why?

Kimberly Clark

Discussion Comment

Students' Personal Information

Gladys, Tell me more about why we do not share personal information on our students with others in or outside our organizzation. Kimberly Clark

Kimberly Clark

Discussion Comment

Transparency and Trust

Monica, Well said. Being transparent is the only way students will trust in what we do. Kimberly Clark

Kimberly Clark

Discussion Comment

Accurate Disclosures

Cynthia, Tell me more about why accurate discloures live up to our value premise. Kimberly Clark

Kimberly Clark

Discussion Comment

Using Superlatives

Amanda, Using superlatives can create an uncompetitive advantage and be misleading for the prospective students. The opinions of our admissions representives should not be used as the yardstick or benchmark for determining honest information. Kimberly Clark

Kimberly Clark

Discussion Comment

The Consequences

Virginia, You are correct, to mislead our students hurts everyone involved. Especially them. We are in the business of changing the lives of our students to make a difference and impact their future. It starts with the support, commitment and values we provide for each individual student. Kimberly Clark

Kimberly Clark

Discussion Comment

Students' Personal Information

gerri, Please expand on this for me vs cant do tell my why Kimberly Clark

Kimberly Clark

Discussion Comment

Doing the Right Thing

Helen, I agree, always using excellent customer service is what we are about. Kimberly Clark

Kimberly Clark

Discussion Comment

Inducements and Referrals

Offering any incentive to a student or prospective student to get a referral could feel like pressure to give us names of others who might want to come to school.We should not presure or solicit referrals unless they are from good students and who they recommend should have the potential to be committed students. Emphsis should be on committment and not numbers. Focus on the mission of Ogle, so that we do not violate our value premise. Keeping the inducements down again sets us apart from our competitors and being trustworthy is a must to keep the students respect of… >>>