Robert Pearl Starks

Hi Sarah, This is a great starting point as I think it is the easiest thing for students to do - create profiles, follow companies, find jobs. How are you addressing other powerful ways to use LinkedIn and other social tools for things such as company research, researching people for interview preparation, strategically building a Personal Learning Network, or engaging in groups to connect with industry, etc.? I'm curious if you are building any groups such as an Alumni LinkedIn group or perhaps on a different platform such as Facebook? Is your department using any platform to market the CS… >>>

Hi Steve, I have found Twitter is best used to listen. Think of Twitter like a news service - what do you want to stay up on - job search tips, industry news, etc.? Find the influential users on Twitter tweeting about your topics of interest and follow them. I compare it to subscribing to magazines only you are following people. I scan my Twitter stream daily to stay current and fresh on my own topics of interest. You can find Twitter influencers on topics using tools like listorius or wefollow. Regarding the social tools you advocate students use -… >>>

Hi Sarah, Thanks for sharing. It seems more institutions are considering using a commercial platform like 360 Alumni. I know this particular platform appeals to institutions looking to engage alumni for crowd-sourced fundraising efforts and of course for continued brand affinity but I was wondering what your experience has been with alumni adoption. I've seen other institutions attempt to use commercial tools and have a very challenging time getting their alumni to actually use the technology because they seem to be most active on other available networks such as Facebook, LinkedIn, Twitter, etc. Although some institutions do data cleanses and… >>>

Hi Sarah, It's great that you are teaching students to use social media as a career marketing tool - this is absolutely necessary. I'm curious if (and how) your department uses social media for issues such as student/alumni engagement, marketing & student awareness, event participation, etc. Does your department use the same branding/online presence strategies it teaches students to brand the CS department and market the department to achieve goals such as engage in employer outreach, recruit guest speakers or PAC members, increase office visits, workshop participation, etc. etc.? Because this course is less focused on teaching students to use… >>>

Hi Katherine, What do you mean by streamline/consolidate? What is the current process and what issues are you specifically looking to solve? Maintaining a relationship with graduates can be challenging and as they say, "out of sight, out of mind." Thus, if departments choose to use the one-to-many communication capabilities of social tools while building their alumni and/or student communities, it can help you maintain affinity with your audience and can influence their perception of your department. If departments are very strategic about using their social channels to build & maintain strong relationships, when you do have "asks" such as… >>>