Robert Pearl Starks

Hi Sheri, Has there been any research done to identify the platforms your "Allied Health Students" are already currently using and what they use them for? This in itself is likely to reveal where they may fall on the social Technographics Ladder (referenced in the "Getting Your Career Center Started on Facebook" resource in the course). The best way to find out how students use social media is to ask the students themselves. For instance, you could survey them and ask questions like: 1. Do you use social media? (Find out if they are active and get a sense of… >>>

Hi Vanessa, Good questions. Great marketing collateral can always help set a candidate apart including cover letters. We see they are still requested and they have been a long-time practice, thus, are not likely to just vanish any time soon. Rather than think in absolutes such as (Don't use cover letters because they are outdated OR Use cover letters because they are better at differentiating candidates than resumes) - I think we need to focus more on teaching students strategy and the importance of research to tailor their marketing package to the audience. We must also help students understand that… >>>

Hi Vanessa, Certainly, some trends are more prevalent in specific industries but I think it is a bit more accurate that online presence is a trend more so than to characterize a trend of the use of "LinkedIn." When you think about the impact of online presence alone, we really see multiple trends including social media background checks, new ways to research companies to tailor resumes and prepare for interviews, new ways to network, new ways to learn from experts, new ways to contribute and/or show expertise in a given field, etc. All of these trends stem from online presence… >>>

Hi Vanessa, My observation was that faculty were often giving contradictory (and outdated) advice and guidance to students. Additionally, faculty were not current on the importance of a professional online presence. Thus, I specifically requested to have 30 minutes of time to address the faculty during an in-service. My DOE was very open to this and was actually appreciative that I proactively wanted to train them on current career marketing trends. My presentation goal was to get the faculty to understand that recruiting practices have changed; thus, job search and career marketing has also dramatically changed so that they could… >>>