Robert Pearl Starks

Robert Pearl Starks

Location: phoenix, arizona

About me

Robert Starks Jr. is a Performance Consultant for MaxKnowledge, Inc. Robert has 10 years of experience in higher education and has led teams responsible for career services and alumni relations programming, as well as community outreach and public relations initiatives. Robert was recognized for his leadership and exceptional results by Career Education Corporation (CEC) with the "Above and Beyond" award for developing his institution's first alumni relations program in its 32 year history. Under Robert's leadership, his former career services team was recognized with four consecutive Best Placement Practice Awards from the Arizona Private School Association (APSA) among its 56+ member schools in the state which contributed to his institution also being recognized as School of the Year by APSA in 2008 and 2012. Additionally, the Florida Association of Postsecondary Schools and Colleges (FAPSC) recognized Robert in 2013 with the Associate Member of the Year award. 

Robert holds a Master of Science in Management, a Bachelor of Science in Marketing, and a minor in Sociology. Robert currently serves on the board for the Arizona Private School Association. Robert is the former Director of Media & Technology and former Membership Chair for the Arizona Career Development Association (ACDA). Additionally, Robert is the founder and publisher of Careertipster.com and serves on the Arizona Program Committee of the national non-profit, Boys Hope Girls Hope.

Interests

social media, career development, training, higher education, web 2.0/3.0, career services, leadership, marketing

Skills

social media, marketing, training, consulting, management, strategic planning

Activity

Hi Danielle, criminal records are public information in the United States. FERPA has to do with educational records. So, I imagine if one is defining "criminal background" to include perhaps open criminal investigations (not convictions) at the school which are protected student records, than under this broad concept of "criminal background," it could violate FERPA to disclose such information. However, the question you are referencing has more to do with the idea of referring students as job candidates to employer partners. In the situation that you refer a student with a criminal record, the employer will have access to such… >>>

Hi Susan,

I see how "interview" can be misunderstood as being restricted to "live" or synchronous communication because of the traditional ways in which they have been conducted in the past. Given technology these days, things have changed. It's common to use a combination of methods to collect, report, and verify data. Some institutions use all three and some only use one method. It sounds like you use multiple methods. From what I'm hearing, you start with a survey to collect self-reported data. You then verify that self-reported data (I'm presuming verification is done through the employer or a third-party… >>>

Hello,

Presuming this thread was started based on information in the CS202 Course, I think there is confusion. Susan said, "It's interesting to me that telephone interview is seen as being able to gather more results." In discussing the different data collection methods for an employment verification program, three methods are presented. There is no mention of what presents "better results" but rather a presentation of the benefits and challenges of each. Additionally, if one were to claim a certain method has "better results," one would have to define what is meant by "results." If by results, one means more… >>>

Hi Sharon,

I relate to your experience. I think the challenge has multiple aspects. The obvious challenge is that people in general have not acquired career literacy skills (also called pre-employment skills, career management skills, job searching skills, etc.).  These skills are just as (if not more) important than "hard" skills necessary to perform job functions because if you have all the skills necessary to do a job but aren't able to market yourself so the right people know it, how do you ever get the job and advance in your career?

The other challenge is attitudes. It has been… >>>

Hi Katie,

For accredited schools that must report placement and graduation rates, the frequency is based on the particular accrediting body which tends to be annual with the cohort defined by the particular accrediting body.  If a school is not accredited and isn't required to report, as you indicate, it is still a best practice to collect the type of information you mention.  While numbers fluctuate, data collection is a continuous process so the cycle of collection never really stops.  

With that in mind, I presume you are asking when the information that is provided to the public should… >>>

Discussion Comment

Kenton, Alumni, particularly older alumni, tend to want to continue being associated and involved with their alma mater when they perceive that it holds prestige. Consider how your department and entire school works toward a long-term branding strategy that shapes this perception. Sharing stories of prominent alumni success, awards/honors bestowed upon the school, etc. can help in this regard. The more proud alumni feel about their school, the more affinity they will have toward the brand. Award programs help with this as well. It is recommended to have a "master" plan that outlines your message - what are the core… >>>

Discussion Comment

Hi Taunji, I agree that this generation has both challenges and amazing strengths. Technology mediated communication is one of the ways in which this generation has become accustomed to not just building and maintaining relationships, but learning, researching, etc. Whereas some students within a population may wish to have a face-to-face meeting with a career advisor as an example, others may have more interest in self-help resources which may be anything from a library of video content, blogs, or a recommended list of resources. Having a digital career services presence alone is a start to using this generation's strengths because… >>>

Hi Cathy, Excellent method. Do you use a standard questionnaire or some sort of other data collection instrument that standardizes the process? Make sure you download all the PDF files in the course - including a list of questions to elicit data for designing a resume. You may find some to add to what you already do. Enjoy the course! Robert Starks Jr.

Hi Sarah, I'm sorry, I think perhaps there was a misunderstanding. I was asking about how you and your department use social media for your own employer outreach strategies vs. how you encourage students to connect with employers. For example, a Director of Career Services may establish formal goals for their career advisors to increase their LinkedIn network with individuals specifically in a certain industry and monitor/measure results using analytics data. Another example might be the career services staff using LinkedIn to recruit employer guest speakers, program advisory members, or to develop other programs your school may have such as… >>>

Hi Sarah, Thank you for detailing your strategies - this is helpful for everyone to see. Yes, that's right - you exclusively use a third party platform for alumni - what about your employer engagement strategies? Any ideas to share on what works for you? Your students might find the following resource helpful since you are so active in teaching them how to use social media for their career goals - http://slidesha.re/1vZNEUJ. Robert Starks Jr.

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