Setting up seminars for success
Most of my seminars are very general in scope. They cover very broad areas of national security and serve as much as a way to develop collaborative networks as they do as an educational tool. Attendees are senior national security professionals who have very specific duties and responsibilities. This means little of what they learn will have immediate, pratical application. Rather, enhanced understanding of goals and challenges helps guide decisions. How do I motivate attendees at this level?
Hi Homer,
First, you need to project energy and excitement on Day 1. You need to let the attendees know up front what they are going to get out of the seminar, and how they can utilize it either immediately or later.
Patricia
