I believe in the what's in it for me mentality. You've got to show the person that there is a benefit to the change. Usually, a person that's set in their ways can be reasonable if they see a benefit to their particular situation.
William,
Yes, change is a difficult & often slow process. I applaud you for taking your time & working through this. Too often we try to steamroll others into change when they aren't ready.
Ryan
Many see change in the workplace as a negative. When trying to motivate a teammate into a new venture it may take me multiple coaching sessions to convince them the importance of the new path. Obstacles pop up at various points in the process and each time I assess the best course of action and try again – making sure to identify the progress and use that to build up the relationship.
This is definitely a difficult challenge. Yes, you can explain that change can be a positive thing,however that doesn't mean the other person will listen.
To be honest, I'm not sure you can coach such a person. I believe the coaching relationship is a two way street & both members must come willing & ready. If the other party is not open to change, then there I don't think you can coach them. At this point,to me, you must shift to managing them.
Ryan