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I'm currently involved in developing a presentation to potential investors in a new fast food concept. What key information should I present regarding our product/concept?
I think the example of Apple with iphone, and for that matter any of their products,is great in addressing this concern in presentations. In my past sales training I was taught to communicate features as benefits. That requires the presenter/seller to tap into the emotional and practical needs of the audience. From there one would paint a picture of what life would be like with this product in a way that compels the audience to action/purchase. Apple's marketing team does a great job of not only highlighting how their products are better than the rest (see young hip Mac vs. stuffy PC commercials), but also present a lifestyle that is benefited, if not created, by use of their products. A sales presentation that combines these elements product distinction, and emotional/practical features will be very successful.
Catherine,
yes, yes, yes! People don't buy what you do, they buy why you do it, which is part of creating the need.
Dr. Ryan Meers
What's about creating the need for the product you are selling? Remember how Apple introduced the iPhone, they did not sell the phone but what you could do with it.
Todd,
I would highlight what makes your concept unique or different from the plethora of options we already have. Why should they give you money?
Dr. Ryan Meers