Get Your Students Hired
What direct impact do you believe, if any, does a school marketing campaign have on admissions sales? Does your school "brand itself?" If so, what effect does your school brand have on enrollments?
At my school the marketing efforts are directly impacting admissions sales. We have a brand that is been in existence for over one hundred years. That being said, we continue to go after targets that have little-to-no financial security and as such (since we are for-profit) the "keeping them on the books" mentality doesn't seem to stick. I have created an effort at least with our high school to help them matriculate and to maintain them and most importantly to build value in their experience. The brand itself positively effects enrollments, but the matriculation is where we lack; hence, I am taking this course! Thanks!
There is a great impact on marketing and the admissions department. We have a great reputation with our business partners, I feel we have branded ourselves well. We have struggled with admissions and enrolling students. After taking this class, we will create a team to begin a marketing plan and follow the steps outlined in this course.
I believe the marketing campaign drives the admissions/enrollment process (success/failure). The focus of our school is to work on branding and developing meaninful relationships with our community.
I feel that marketing campaigns have a tremendous impact on the Admissions sales cycle/department. Ultimately the schools brand, marketing strategies/techniques, and portfolio impact not only the lead volume but the conversion percentage throughout the pipeline management process which results in financial cost for the organization/institution at the CPS and CPL evaluation. Furthermore, our organization does a great job allocating a branding budget which results in higher referrals and PDLS that convert at higher ratios than traditional marketing and produce lower marketing cost overall because our call to action comes after an effective Branding campaigns.
Our school marketing campaign has a direct impact on our admissions team and enrollments. We brand ourselves with the option to be able to work in several countries. This is beneficial with the market we deal with.
I believe that the school's marketing campaign have a serious impact on the admissions sales. Our advertising and marketing is the face and voice of this institution and can make or break someone's decision to apply. My school is in the process of re-branding itself with new logo all new marketing materials etc. It has been an exciting process to be a part of. We believe that new brand will have a huge impact on enrollments.
In my experience as a Learning Resources Specialist, I find that the marketing is responsibility of everybody, because direct marketing aloe me to have direct contact with people.
In my opinion, I believe the marketing campaign of a university has an enormous impact on school admissions sales. In factm how the university brands or differentiates itself in it's campaigns, will determine what type of students contact the university and whether or not the university is able to provide the service thos students are looking for.
A campaign, based on it's message, images used and channels will generate very specfic type of students. The key is to make sure the message, images and channels used generate the interest from the type of students the university is best equipped to service at a high level. Otherwise, the university will not only not increase enrollments, but also create a negative brand as to inability to fulfill needs of its students (evethough the needs of the prospective students generated are not inline with the university).
Which channels do you typically use Suheily - are you more focused on the Interactive side than Traditional Media?
In my institution we use direct marketing as we want to present our unique program. it is based on a bilingual education for adults. Base on the characteristics of our program we implemenr a brand that call the attention of the people that we want to impact and and present the peculiarities of our services.
James, during the transition, is your organization tracking customer perceptions of what the brand stands for moving from technical to a more liberal arts program? We ask newly enrolled students what they thought of when they saw our logo and ads in terms of what we offer in or curriculum. The answers are sometimes surprising.
As stated in the lesson, what is the key sign, symbol, design—or combination of these—that identifies the offerings of your school that differentiates your organization and brand from competitors? We have a very distinct logo and a student care program that we emphasize in our ads.
Being "the school" to train at is an impressive catch phase to link to the brand. How is this key brand supporting message communicated in your advertising?
My school has three brands and provides instruction through the traditional classroom, online, and a blend of the two. The brands cover medical/dental technical instruction and certification, industrial certifications in different areas like automotive and truck repair, drafting, and a select university curriculum leading toward an AA or BA.
Our brands are emphasized in our advertising and our marketing plan contains metrics to measure results in all three brands. We use these criteria to target market and help sales identify potential prospects to receive a particular offer, this helps especially when selling to different employers. Branding helps increase efficiency, reduce re-dos, and increase our closing ratio in terms of enrolling students into the right organization. Scripts have been developed according to brand to help better educate prospective students as to which institution meets their needs. Our sales folks and academic consults take time to educate prospective students and align the brand with student requirements help reduce drop out rates. So yes, our school does brand and our marketing campaigns help insure that the list of prospects continues to grow and admissions increase.
I think my schools marketing campaign has a direct impact on admssion sales. Almost all of our students state that they found out about the school through advertisement such as TV commercials and radio commercials.
It has a huge impact and our enrollment always goes up when we do any active marketing. The only caveat is that you must be extra careful how you market a school. You cannot use phrases like "Attend our school and be a success", or "Our grads get better jobs". Even though this may be statistically true, there are all sorts of laws limiting what can be said for an educational institution. As a result, from what I have seen, most schools branding tends to be mundane.
I agree the marketing strategy is extremely important. What are the main areas of focus for your school? Is admissions kept in the loop on what the strategy is?
I believe that a school marketing plan has everything to do with admission sales and how well your school is doing. This is a very important area. Yes,we do brand ourself. We have the highest enrollement rate and it's all because of the marketing strategy.
Yes, our school's focus on branding is very important from colors to being proud of the diversity we have at the school.