Lizz ,
We should never sugar coat what we sell. We need honesty, integrity, and transparency in everything we present.
Patty Aronoff
Jayson,
We need to be honest and provide information to make those tough decisions as this is an investment in their future.
Patty Aronoff
I have found that by explaining g what makes your school a benefit to attend will curb the need or desire to sugar coat as they will want to attend just from you being a informative person. Some school try a hard sell but do not outline the benefits that set that school apart from others.
THe title to this is perfect. Sugar coating anything about the school is never a good idea. Stay truthful, and maybe good things about your school will venture out into the town and more potentials will come your way.
