Ad Targeting
How do you determine what type of student would most likely be interested in your instituion?
Marcia,
What programs do you offer?
WE TEND TO ATTRACT A VERY DIVERSE POPULATION. FROM RECENT COLLEGE GRADS TO THE UNEMPLOYED CHANGING CAREERS. WE DON'T CENTER OUR MARKETING TO ANY ONE GROUP OR AREA THIS ENABLE INTERESTING INDIVIDUALS TO PASS THEOUGH OUR DOORS
Alex,
It would depend on your demographics and target market. Right now, the internet seems to be capturing the largest audience.
What is the best ad targeting method to get your students interest? (radio, tv, internet or etc.?)
Dale,
Marketing is for the target market. Knowing who they are and their needs is crucial.
you no that is a good question , because i dont think that it is a certian type of student that would be intrested the institution.
Tyler,
Which brings the most exciting aspect of our sector...the diversity of our students.
Rick,
You've covered it all. What a great job to have and fulfill our life's dreams!
Career programs offer different sets ok skills and passions for one to become a successful and happy employee. When interviewing prospective students their interests, desires, hobbies, expectations have to be known and discussed so there can be a mutual agreement in which career programs would best suite their desires
That's a good question. I believe there is no "type of student" who is most interested. People from all walks of life and backgrounds come to our school and don't fit any type of profile. The only one segment I could see being more likely would be the unemployed.
