Advertising
We get a lot of clients through word of mouth
Kathy,
I would agree wholeheartedly.
Ruth, Successful students making a difference in their industry and in the community is the best advertising for a University. Referrals are a contributing source to grow our student body.
Laura,
Absolutely, a wonderful tool.
really? I didn't realize that word of mouth helped us so much with gaining a student body. I will be sure to incorporate that into my talks with students.
Carole,
Students must make the commitment to their education. We must be committed to creating an environment where they will be successful and want to come to school.
Those will be your retention giants. likely have a strong support system
Charles,
Word of mouth is such a powerful tool. It's great when it is positive, tough to beat when it's negative.
Ruth,
You are discovering the values of referrals.
Ruth,
You can ask the students how did they hear about you? What captured their attention? These are ways to find out about your marketing and gives you discussion questions.
We have advertised in a variety of sources. It's difficult to know how effective they are without a way to measure the responses.
Initially most of our leads came from a lead generating company. As we have more graduates who are successful, this has changed. Now about half of our enrolled students are from generated leads and the other half are referrals. We are excited and looking forward to even more personal referrals and less reliance on costly generated leads.
