
Is important for the admissions representative to know all the types of advertising media related to a program?
Anna,
There are many schools that are small and local that do not use advertising. They exist in their community and their advertising is their reputation.
Patty Aronoff
Are schools that don't do any advertising more likely to be huge universities that already have established a reputation and are a well-known school or is more likely that they are smaller institutions?
Donard,
Believe it or not, there are some schools that don't have any advertising at all! They are able to recruit students through word-of-mouth or just community involvement.
Patty Aronoff
No advertising, no business. Without advertising it will be very very difficult for people to discover the type of services you provide.
Soleymi,
Advetisements are your calling card. They have only a few seconds to capture the audience and plant a seed in their mind.
Patty Aronoff
Victor,
You should know the marketing material that brought your prospective student to your school. There is much to be gained from this knowledge.
Patty Aronoff
If the ads are in line with the catalog, so that you need to know the ads?. If you put in advertisements must be in the catalog.