Marketing Plans
Typically the advertising and marketing plans are designed by your Marketing Department or Admissions Director. Ideally you will be informed about the marketing plan. If not, ask for the plan and samples of the marketing efforts. Prospective students will initially learn about your institution based on the ads and promotions they see.
Ian,
Having a solid plan in place will assist in having effective marketing strategies to capture your target market. Admissions staff need to know the marketing materials in order to effectively work with the students.
Patty Aronoff
Marketing plans are essential to maximise the school's efforts for market penetration. If a good strategy is in place, it will bear fruit in a number of positive ways. Admissions staff should be kept in the loop, as it enable them to focus on any particular promotion happening at any cycle of the plan.
Lisandra,
We do need to know the aspects of the marketing. Since those reach outs are what establish your leads, you should be aware of them.
Patty Aronoff
