Marketing stategies
What marketing strategies are more important and work better for your Institute.
Kaitlyn,
So cool! We are a partner in our community no you re showing that you care!
Patty Aronoff
Marcia,
You are right! It is amazing of the power a school tee shirt brings when you wear it out in the community. A walking advertisement!
Patty Aronoff
At our college we are very involved in the community. For example we do blood drives, free haircuts for kids, and prom makeovers. This is a great way to advertise our college, for current students to practice what their learning, and to give back to the community.
Networking in the community is a good way to start. Many of your new students tend to have heard about your school from another student. Particpating in Career funtions within the community is a good strategy.
Kristin,
Make sure your offers do not violate the fair consumers practices for discounting. Check with your program specialist at CIE for details.
Patty Aronoff
As a start up - grass roots advertising can be beneficial to get people in the door to see how great your facility and programs are. "Sign up for a class and bring a friend for free" or "purchase one class voucher and get a 2nd at half price" for examples.
Also I feel that working with your local chambers, networking groups and other local face to face contact strategies are key to building relationships and getting referrals to your business.
Orane,
A great start! Community relationships are key. They bring us our students and employ our graduates.
Patty Aronoff
Yesenia ,
It will vary from institution to institution and from region to region and from product to product. The best resource is a personally developed lead.
Patty Aronoff
Our institution has not started marketing efforts yet, however, the focus of our marketing strategy is on relationship building within our community.
