Marketing
I like the idea of marketing in every business. In the cases of schools it is very important to know what is our target marking according to our standards education and programs that we offer to the community.
Jonathan,
The Internet is a funny thing. Between mouse sweeps and errant clicks, you may find that you have Internet leads that have no validity.
Patty Aronoff
It is extremely important to know the marketing tools used so we can better understand the midframe of the prospective student. Some student fill out job applications and accidently request info, while other are actually interested in attaining info.
Andrew,
It is a partnership. It takes both the student and the school in true partnership to create a successful graduate.
Patty Aronoff
I feel that when it comes to marketing the most important thing that should be transmitted is the understanding that anyone can accomplish there dream as long as they set there minds to it.
Janel,
Talent can come at any age. This gives an area of opportunity for students of all demographics.
Patty Aronoff
Working in the beauty industry, marketing is vital to seek out fresh new talent. Sometimes people will feel that they are too old or that they never really looked into it because they do not know the full potential of the possibilities they achieve by obtaining a license in the beauty industry. There is a very wide target audience which allows for a lot of creativity in marketing. It can sometimes be problematic but in the end its worth all the hard work for the amazing talent found.
Orane,
Absolutely! Working hards towards that credential is just part of the career planning. They should have the right credential for the position they are seeking.
Patty Aronoff
Juan,
We must know our target market and analyze whether our marketing strategies are hitting that mark. Costs for advertising are high and we need to make sure we are using our dollars effectively.
Patty Aronoff
Marketing to students and informing them of the desired outcome of attending your institutionis important. As a professional in healthcare and education, I have participated in career fairs where students ahve completed programs of study and not sure what to do with degrees obtained. While this may be a matter for student services, making the benefits of your institution known is the begining of giving direction to the prospective students.
