Advertising
What is considered taboo advertising? (Something that is not allowed)
Frank,
It does start with the advertising . That is the first connection with the prospective students and the community at large.
Patty Aronoff
It is important that the Institution reflects honesty and integrity with its Advertising.
Cassandra,
All external information must be represented with citations that validate the information being presented.
Patty Aronoff
Claribel,
Absolutely! The commission believes strongly in the transparency and honesty of information presented to prospective students.
Patty Aronoff
Including exaggeration and misleading language. I.E. guaranteed job, etc.
Offering what is not offered at the institution something that is misleading a lie.
yvonne,
Anything that misleads the student in the advertisement. Is the message true?
Patty Aronoff
