Great Marketing
I think the Golf Academy of America has great marketing tactics. At the condo building where I reside, I was stopped by the gentleman at the concierge desk and he told me he heard an add for the Golf Academy on Pandora! He and I talk about work and whatnot often. It was just neat and refreshing to see that we advertise in such relevant ways!
Joana,
They want to know the value and return on investment. Education is an expensive prospect these days and they want to make sure that they're getting everything they can for their time and money.
Patty Aronoff
Neisha,
It's the new and exciting way to connect through the Internet. Pandora gives a brand-new avenue for marketing your school
Patty Aronoff
A good marketing strategy should be based on frequent feedback from the prospective students and public in general. How is the school perceived by the outsider and how it is precieved by current students? Also, what strenghts the school posess that differentiate it from the rest and couls be an attractive to potential students seeking for that unique characteristic in a school?
WOOOOOOOOW, I never thought about Pandora. That is an awesome tactic. You think of radio but not internet radio and social media is the new wave of advertising.
Megan,
There are so many ways to connect with the community and prospective students through the Internet. There seems to be new ways and connections we can make.
Patty Aronoff
I love the Pandora idea! There are so many avenues one can take to get their business or institute out there. Between Facebook, Insta gram, and Twitter alone there is no excuse why a program is unknown.
Katie,
Marketing is your lifeblood, especially if you are a small private school and all avenues must be used. Everyone is competing for the admissions dollar so "eye-catching" is one thing, reputation is another...and placement of your marketing dollars is vital.
Katie,
That is so cool! When it comes to marketing we need to look at new ways to capture a new audience.
Patty Aronoff
