Lead Generation
It's helpful to understand HOW school'get their leads. This will help you understand more about prospective students.
Karine ,
Absolutely! For some it may have a different requirements and adaption is important.
Patty Aronoff
I do agree on that. We need to change the tone of the conversation depending on the type of student. Understanding the source its important.
Scott,
Absolutely! The only way that you will know how the student found out about your school is to have them fill out a survey or have a conversation.
Patty Aronoff
How do we successfully track the ROI on any particular marketing effort? i.e. Would you suggest having prospective students complete a survey so we can find out how they received our marketing communication?
Meredith ,
Yes we do need to know how the school gets their leads but we also need to examine what the return on investment is. We can spend a lot of money in different avenues for leads but if they don't convert they really have no value.
Patty Aronoff
