Rick,
Selling a program is part of the admissions responsibility. We also need to keep in mind that these prospective students are making life changes and we are part of the process. It is not only sales but primarily customer service.
We are sales people and should be proud of it. By using correct techniques and accurate information we help people decide what career training prorgams are best suited for them. The satisfaction of helping someone identify a carreer that is going to provide a many of the intangibles and tangibles they seek in a career is very fulfilling.
I agree. The program should sell itself. All of the benefits should implore a student to want to move forward toward a career, which will benefit his or her life. Essentially, all of the benefits of a school should help a student recognize why pursuing his or her education will ultimately benefit his or her goals in life.
I agree - this is not a "sales" job - this is an educational journey that can transform lives, so I need to help the pospect find the right fit for thier needs.
Agreed. In admissions we sometimes get referred to as sales people, but we are really changing lives. We are motivating people to have a future. A good program will "sell" itself
That is true. If anything we sell dreams. It is probably the best type of sale.
