Niche Populations/Marketing
We specialize in serving a very specific niche population where traditional or even current marketing is often a less important tool than alumnae relationships. We do focus on current trends and social media but most of our students arrive through word of mouth or family connections. This means that our presence in community events and institutions is much more significant for recruitment and retention of students. Our meetings dealing with admissions frequently stress that the single most effective tool for us is overall 'face time' and personal connections forged over time with student administrators in school and with parents and family of students.
Carolina,
Keeping good contacts within the community are win-win situations. It helps when our graduates apply for jobs and employers are already familiar with your school.
Patty Aronoff
We too serve a niche, and most of our students come via word of mouth, but advertising and participation in community events/job fairs etc, serves a purpose since it allows us to present our institution and its range of products to a larger audience at any given time.
Chris,
Absolutely. You need to apply your efforts to your target market in the most efficient and cost effective way.
Patty Aronoff
Depending upon the size and coarses offered, It would be different for each school. I do think you need to be creative and use all resources available to you today in order to get the desired results.
Ilana,
It is a great way to get the name of your school out in the community not only for new leads but also for possible employers for your graduates.
Patty Aronoff
