Advertising
Grass roots marketing: How effective is it?
Gabriela ,
Research needs to be done on their effectiveness. They are catchy and will capture the audience you seek based on location.
Patty Aronoff
In our area there is an increase in digital billboards which have rotating messages and can range from Sports to Restaurants and in our case educational, Im not sure how effective they are because of the rotation of the different messages.
Andre,
It all depends on your target market and how their attention is grabbed in those few seconds.
Patty Aronoff
Grass roots marketing is definetly effective on a local level. However, utilizing technology would be better on a mass-marketing level.
Debbie,
Billboards have just a few seconds to capture a driver's attention. But often those billboards stay in our minds long past that time.
Patty Aronoff
We have experience a great response from Billboard advertising,there has been a huge increase in applicants.
John,
The community is a wonderful resource for any school. Ultimately it serves many purposes. They employ your graduates and promote your school.
Patty Aronoff
If your agenda is purely in the interest of the community, I believe a Grassroots Committee is a wonderful resource. Having important people support and lobby your cause is a powerful marketing tool. I do not see that working well with For-Profit schools as key people in your community may not want to appear biased to a particular institution. I see some schools ally with Veteran Groups and mask their agenda of recruiting Vets for Post 9-11 as a way of helping them prepare for a job. They would host resume development training and provide tips for the job interview. To me, this is cheating. What do you think?
Bridgett,
Every marketing sector has its own requirements. The effectiveness of a marketing strategy will depend upon your school and the target market you are trying to reach.
Patty Aronoff
