advertising
if you have a great school and are proud of it it should take care of itself
Greg,
They are sophisticated and they are very knowledgeable. Most students come in already doing much research about your school and your program.
Patty Aronoff
I also believe that prospective students are more sophisticated these days, and while we should always be truthful and honest in our advertising, using superlatives or trying to be something you're not especially doesn't work in this day and age. And I would want the smartest prospective students anyway!
James ,
Word-of-mouth is the best advertisement. The more we become involved and the better experience our students have, the better our word-of-mouth advertisement is.
Patty Aronoff
Alicia make a good point!
Although a solid base and word of mouth can cement you in as a trusted institutions, grassroot marketing, direct response, and positioning/PR/RM and social media never hurt!!
It is a way to show others how great the institution really is!
I agree because the you more the name of the institute is outhere the more students will know about it.
Alicia,
Effective marketing tools as well as brand awareness is your connection to the outside. They are first connection to bring a prospective student to your location.
Patty Aronoff
well students don't just drop from the sky - so marketing, advertising, social media and public relations will definitely up your brand awareness and hopefully increase your potential student body.
tony,
Absolutely! When we operate in an ethical and honest way it does take care of itself.
Patty Aronoff
