The key word is used correctly. While social media can help, it can hurt too. It can become an avenue for digruntled students to attack, however if it is managed well, student concerns should be taken seriously and immeditely addressed.
We recognize the value of Social Networking therefore, Facebook it utilized. We are not using Twitter at this point. It is the way of the world but I worry about losing that personal touch in the long run.
Today's Millenial Learner has never known a world withour Twitter, Facebook, Tumblr etc. In many cases sites like these represent the communications channels they are most comfortable with, and it's a sad fact that many instructors and administrators who have not been able to adapt to the online world may be effectively cut out of conversations.
Flash mob!!
Although our school maintains several official social networking sites, it is difficult to maintain these sites with fresh and relevant content and to moderate comments. This requires a lot of manpower.
We have a Facebook page but it is mainly used for current students to keep in touch,
Unfortunatley, we only have one person permitted to use our social network. I think this puts us at a huge disadvantage since it is so widely used right now
I believe it can be a fine line using social media to promote career colleges/schools. Meaning, there are rules and regulations restricting communicating through social media sites to leads when employees themselves use social media themselves.
Our school does not and because there are four campuses, all have the same FB page. I have complained about needing to showcase local events and talent for prospective students, but it falls o deaf ears. I believe that social media can be a very effective marketing tool if used correctly.
While I havent seen a Marketing Plan yet that uses social networking, I believe it's something that can greately affect prospective students due to the popularity and the easy access to social media.
My institution actually has incorporated the use of Facebook to assist with communication with current students and alumni. This is especially useful in areas like placement. We do, however, warn prospects and students alike about the dangers of social media and how it could be harmful to your career.
In most cases social media is a free way for schools to provide information for their students and prospective students.
However, from a corporation standpoint, we have to be very careful about what can be posted and adversitised. In most cases, we have to have corporate approvals before we can put anything out on any social media site.
We are looking into but not as yet but in near future ..Because it gets out to several students quickly..
I feel that social networking has had a huge impact on communication with prospective students. Social networking enables a school to reach such a vast, wide-varietied audience and in multiple ways; whether it's simply an event on facebook about a new enrollment period, a tweet on twitter giving information about your school or an advertisement on facebook inviting users to "like" the school's page. Social media is ever expanding and can be used as a very effective outlet to reach prospective students.
Honestly social networking sites are probably the best tool to utilize and get through to a prospective student in today's age because that is global and the impact of the social media is stronger than education itself these days! Allowing students to work online through a similar site that can be worked as if it is a social media network is a benefit to the student and a great sales point when enrolling a student. I'm not that in to social media but it is a good tool and a win win for the rep, school, and student.
Facebook and twitter has given us the ability to communicate with prospective students in a more timely manner than waiting for a phone call or response to an email.
Our social media manager handles any requests almost immediately.
I have been surprised that social networking took a little while to make its way to my school's marketing campaign. Excellent marketing opportunity!
Yes, the MAOS have several organizations along with externships involvements with the students. Facebook is another avenue the school networks. This gives free advertisement and great results.
Thanks
I think that being able to connect with prospective students via Social Media should be an integral part of the school's system. As times change, so should online education.
The popularity of social networking sites does affect communications with prospective students. When students attend a specific institution how they regard this instition will determine whether or not a prospect student attends. It is close to word of mouth advertising. If a student has a bad experience then they will tell someone then it will affect the prospect students feel about attending that institution.
In regards to the marketing plan. I am not aware of what our marketing plan is.
It gives a good way to be able to communicate between faculity and PGE's. Gives the student more opportunities to engage in a conversation with the school. Learning about personality of our potential students, along with more information about the campus.
