Marketing
What is the best way to market to generate new and interested leads?
We have a very similar structure, where all of our marketing material and campaigns are approved and launched via our marketing department to ensure we are following all reuls and reulations.
I agree, those are good ways to solicit potential students. Another way is to utilize professionals in the field to recommend your programs once they become familiar with them as part of an advising committee (especially if they also have hired your students). Third party recommendations are a great way to generate referrals.
At our location, things are very structured. We are not allowed to solicit new leads on our own, unless we follow the guidelines.
Attending open houses at high schools is one way that our agents find prospective students.
We are allowed to develop personal leads. In conversation with friends and acquaintances, it is appropriate to let people know what you do. Handing out business cards, while keeping the rules and regulations in mind as you talk to people is key.
