Our school does have social networking sites developed for communication for students. I think in these days, students feel a sense of security with SN sites. I also feel students coming from high school are so apt to texting, twitter, and facebook that it takes away from a lot of face to face interration that is needed in the career environment.
With the advent of these social sites, we are making every opportunity to inform the student on choices and get them involved as soon as possible. The more motivated you keep the student, the more they feel part of team of learners and hopefully this will aid in excelling them to the their ultimate goal.
This question makes me laugh. I am working on my masters degree right now and I just took a class in Social Media.
At my school we are to have nothing to do with Social Media. I think this is funny because the only way to combat bad press and to tell the good. Not just ignore it. My school has had their fair amount of bad press and it doesn't help that we are not able to correct it.
Also, there are many schools out there that have social media and it is another way that potential students can get in touch with us.
I think it is a positive resource,if and when it is used.
These sites have impacted the community as a whole tremendously! Most students try to only communite through this manner. I have also noticed that it has severely impacted social skills and grammar :)
We do utilize these sites to advertise the school, programs, and community activities we are involved in.
I has been a great tool to access graduates and their successes as well.
as far as I know we are not allowed to facebook with our students untill they graduate
I am sure that social networking has a huge impact on deveolping potential leads for students. I am not sure jow my location actually uses this vehicle. I will have to look for that information. I personally have used facebook just to send messages to my friends to let them know if they new anyone interested in going to college to share my information so that I may help them move forward.
Yes, our school uses social media to inform not only students, but prospective students, about our school and the community events that the school participates in. It's our current students and graduates who are our best advocates, and our voice to prospective students. Social media affords us a wonderful opportunity to interact and tell our story through the eyes of our students.
I would like to discuss Facebook in particular. Our school utilizes this social networking site as a marketing tool. I think it is a great way to spread the word about our programs we offer. But aside from that, it is a way to bridge the gap between anxious new students and confident current students. On our site we see new students posting their anxieties about starting the program. But then the current students or grads reply and tell the newbies to put their fears aside and get ready for an exciting time in their life. Our school puts these stories in a binder in our lobby for other new prospects to read. I feel this is a great example of success via online marketing!
We have facebbook. We have an updated binder in the lobby for potential students to see what is being said about our school. Instructors encourage students to post on facebook after their first module.
True... great way to address this. Maintaining ONLY professional conduct and contact with the student is crucial. Our schools team should carry the burden of this type of communication and marketing. A great tool when used wisely!
A must for your school perhaps, but a Rep should be cautious of this type of interaction. Too many perils and pitfalls are out there and in this environment, trust and professionalism is paramount!
My school is Facebook friendly; however, I find that Facebook can be a distraction to our mission. Kids love it, no doubt, but our objective is maintain professionalism and dichotomy at all times. We must as education managers, have an advisor role that is respected and held in high regard by the student. There can be no substitute for this. FB and other Social media outlets can lead a Rep down a slippery slope. Leave that type of marketing and student interest to your schools marketing diretor and only through the school's specific site.
The school where I am has included the social networking sites in the marketing plan. Social networking is what it is all about today. And word of mouth is the best advertisement for a business or school. The impact of the social networking sites is very important. Students are able to learn and share on these sites.
I have a Beckfield college Facebook account and it helps to keep in contact with my students
Social networking sites have had a big affect on how communicating is now done. Prospective students are able to interact with students throughout the nation. In addition, students attending the same campus are able to communicate more efficiemtly about campus activities.
Our school is just starting to utilize more social networking sites like Facebook and LinkedIn. Regulations have caused them to be hesitant but nowadays it is almost a must to be involved in them at some level.
I completely agree with the first statement, I believe that social networking has opened up new outlets for the creation and strengthening of smaller networks throughout the specific institution and the world! It allows for many possibilities for marketing different programs and keeping students up to date and in the know about the schools upcoming events and functions.
Social media is an important way to reach technologically savvy individuals, and we have a mobile community at the organization I serve. In each enrollment packet, prospective students receive a bright, clean, one-page advertisement for joining the mobile community. The advertisement bears our OH Registration Number, and the full name, location, of our school.
A lot of this boils down to the generations that we discuss in our Ignite process. Many of the Generation X'ers and Y'ers use these sites as a main form of communication. Even the baby boomers use them. They can be a great source of advertising and a useful tool in getting information out there.
