Compliance and Integrity
From the stand point of being a recruiter at a highly known school.If I did not know what our school is about. How would I do my job as recuiter and how could someone not know and try to openly commuticate to other people? Where would my school be???
We as a school would not be here and I would not have a job.
Bob
I would agree with the statement and say that in my experience in recruiting it is best to play the "ignorance card" if you do not know the answer. If a student were to answer a question that is out of my scope of knowledge, would simply say "that is a great question however, I am not 100% sure of the answer but what I can do is get you in touch with someone who would best be able to answer that question." It's not that I am ignorant and do not know the answer but I do not want to guess and would rather refer them to the expert in the scope of knowledge.
Jason,
One of the besy ways to assure that students get accurate information about programs is to have them talk directly to faculty members.
John Ware
It is extremely helpful when the Department Shares are willing to become active participants in the recruiting process. I know the programs, I know what they involve and what the facts are. They live the programs and have a specific passion for what they do. Our Dept. Chairs are very involved in our process and frequently make themselves available for potential graduates.
I have been in school recruitment for 20 yrs, and
my students know and trust me. You need to know
your school, your competitors, and all rules and
regs. But more than anything, you have to be honest.
I think knowing about your school and what is offered in the various programs also lends to integrity. You don't have to "make things up" to impress the potential student. We regularly meet with the department chairs and instructors to learn about new opportunities in the different fields.
Not only do you need to know what your institution does and it's regulations, you might want to check your competitors as well. That is a part of knowing your job
This is not only an excellent idea, to gain insight for future students, but also an opportunity for the recruiter to deepent their knowledge of the programs, and to not only serve the school better, but potential students as well.
Knowing the product is one of the most important aspects in sales. In the industry I work in many of our potential students come in and are already very familiar with the trades we offer. They can tell if the recruiter does not know what they are talking about. Finding resources around your college to learn as much as you can about your programs is a must in college recruitment. I find the instructors and current students are the best training tool out there.
You would not be an effective recruiter if you did not know, or understand about your school. I also think you would not be effective if you did not believe in the education your school was offering. It's imperative that a recruiter take the time and obtain as much knowledge as possible about the programs. I think you should be proactive and do as much research on your own regarding the job outlook, so that you can be best equipped to answer as many questions the prospective student may throw at you.
I know that as a team at our institution we have taken our product knowledge to another level. We have taken it upon ourselves to reach out to each department chair within our location to sit down with them and ask them their opinions and need to know facts about their programs so we know how to best educate our future potential students.
