We currently do not have a publicity campaign to fit the course description. I think we probaly do more what is ormally called outreach work. For example, during the Holidays there are events and we have staff and students volunteer to help during the event.
Is this working? Weellll, I do not know because it is so hard to track. We obviously can make several changes to this program but we have to spend time, effort and set up a budget to be able to do a better job, not to mention finish the course.
We have few advantages:
Our Director is a well known musician, so he is the "hook". People come from all over the USA and around the world to study with us, so we keep good public relations with magazine editors. Also, he affiliates we people in the industry, goes to events, and promotes the school. All of this at a very low cost.
What it did not work for us was local cable ads because the mayority of our alumni is from out of the state. The cost was very high and did not give us the turn out that we expected.
We are keeping technologies in mind. The school spreads the voice using "myspace", chats & forums that can be free or low cost.
We are talking about haveng a publicists to work on public relations specifically for 2009. Hopefully this will improve.
Hi Javier - That's the secret of success - word of mouth. If your students are satisfied and successful they will definitely tell their friends and relatives. They will also tell their employers (who can send and pay for employees to take your programs) and happy grads will likely enroll in your other programs and help out with placement and other school events. Word of mouth generally means a very student and customer service oriented staff and school environment. Now that's the key. Thanks, Susan
our main school's publicity is word to mouth and it work great and it's free.
