Reaching out to the Community
As mentioned in my previous post, we have strong ties to the community. We currently attend and partake in job fairs and presentations at high school. We have opened a facebook page and that has opened several doors for us. We have a plan set in motion and we have ensured that it is carried through. Consistency is key in our company. We have a PR chair and she is responsible for managing the marketing and community events. Additionally, we have a team that works together to do the job fair or the talks at the high schools. Furthermore, we are getting more involved in outreach programs at hopsitals.
Lauren,
It sounds like you have the magic and key ingredients for success - strong and focused leadership and persistence and consistency. That doesn't have to cost a lot either. It also sounds like you have a plan and you constantly measure results. That is also essential. You might notice how much your marketing expenses might be going down as the result of your great PR initiatives. Thanks, Susan
Dr. Susan Schulz
