Gloria
Are you referring to alumni programs as a way to stay in touch with grads? Many schools automatically make every grad a member of the alumni association. Alumni continue to get mailings from the school. This encourages them to enroll in continuing education or other programs and to recommend your school to others. Lots of possibilities with mentoring. Student to student, staff to student, instructor to student, grad to student, or employer to student, to name a few. Generally improves retetention as well as admissions.
Susan
I am in awe that I did not realize the potentiol for continueing graduate relationships. I am very intersted in the mentoring program, I am going to have to do more research on this and see if it applies to our school. To my knowledge ,no similar schools are using this avenue. Great Ideas, cant wait to use them!
Gloria
Hi Arlene
Good point about the fact that good publicity doesn't have to be fancy or even implemented by an outside agency. It is about seeing who and what is around you, contacting them in one way or another, and then following up and being consistent.
It takes a while to put a publicity plan in place. But once in place all the activities can be almost automatic. In fact, many can be automated and put on the tickler list of selected staff.
The creative part starts with being awake and aware.
Look forward to more of your ideas.
Best wishes
Susan
