David Walton

I am not the marketing person

I am not the marketing person but was asked to take this course because it was though it could help us in marketing our school. The marketing media person is with our parent organization. I am having trouble with all the information presented as I can't relate to it. We are a new very small school--we only take 6 students a year. Our curriculum is very specialized. However we would like to increase the number of prospective students who apply. We are in our second year and for the first year we had only 9 prospective students who applied and for next year so far we have only 10 prospective students who applied. However we have had no problem selecting 6 qualified students from the pool.

Any suggestions?