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Demographic Info

When looking over city websites for demographic information what specifics are of the most significance?

There are a lot of factors to consider, Paige, but here are a few that are key:

1. Know your market's unemployment rate! The Career college sector is counter-cyclical to the economy, so when economic times are tough, people will be more prone to obtain an educatio to better their situation.
2. Know your median age. Markets that have a robust population in the 18-34 age group will likely fare better for a career school than an older population.
3. Know the average household income. More affluent communities are les likely to favor a career education instead of a more traditional four-year education.

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