Marcia Davis

We hadn't ran a newspaper ad in over 2yrs until recently. We didn't get one lead from it!! It was a beautiful ad, however we didn't really take into consideration a few things mentioned here, for example,what ads were surrounding our ad.

Jack Macaluso

Something I think we may try in the next month or so is to runs ads promoting an individual program/course and mix in an ad with a listing of our overall programs. I'm thinking that getting down to the niche of each of your programs may help increase starts do to the information provided for each program instead of running laundry list ads continuously. Would love to know anyones thoughts on this please.

Donnie Broughton

We try to do this twice a week if possible, if not once a week. This allows everyone to give ideas and keep up with the market. By changing it allows that market to expect something new and creative from us and not get bored.

Danny Pumpelly

Good question Paige!
Laudry listing an ad is including a list all programs (or program fields for brevity) offered on your ad. This alows you to highlight all of your curriculum offerings on one ad.
The benefit of laudry listing is that you don't need to wait until a curriculum is rotated into the schedule to allow for advertising of that program. A potential drawback to laundry listing is that you will not be highlighting any one program, so respondents will call based on their interests, and not necessarily by the program you want to push.

Paige Griggs

What exactly do you mean by "laundry listing" the ads?

Katie Tomlinson

Marcial -
Thank you for joining the class. Changing creative once a week is a viable strategy. Do you feel like you could achieve similar results by laundry listing your ads, or have you attempted this strategy?

Marcial Marmolejo

We try to change our creative once a week. This allows us to switch up the academic curriculum we are advertising and therefore let our target reader know that we have a wide variety of options at our school.