Media has influenced both positively and negatively the regulatory environment in the education industry. Positively because it has created an awareness in the public by having easy access to laws, regulations, policies and the educational institution's compliance with these regualtions. Negatively because it can create a misconception for the sake of reporting that can turn a potential success into a nightmare. One bad apple, in the opinion of the misinformed public, can make the entire sack rotten.
The media has produced segments to expose of certain schools and colleges and newpaper articles have been pronted criticizing the industry as a whole with out proof of aggressive recruiting graduates for job placements and the cost of tuition.
The media will never provide accolades of accomplishments for school's achievements; Unless there is a football team associated with the school. The media tends to focus on the wrong attributes that a great school can provide the community.
Regarding the influnce of the Media and Regulatory environment in Education.
An Institution can decide any marketing stratagy the it feels will be effective as long as it follows Fair Consumer Practices, it also depends on the budget.
All advertizing and promotional litature shall be accurate and not misleading to the public.
A copy of each advertisment shall be available.
If advertising violation occurs Commision shall require institute to receive prior approval for future advertising
Jeannette
The media has recently been scrutinizing the education industry's recruitment practices and finances due to incidences involving schools. As with any other "hot story" the media may slant things negatively to add sensationalism, but at the same time I think it is important for topics like these to be brought to light and discussed. The focus and attention to this topic has in turn heightened regulatory oversight on the education industry. Pressure is being put on schools to comply and I think it's a good thing. Compliance protects and benefits the students and at the end of the day, that's our goal as educators.
Media usually has a loud voice when conveying a message. A corporation could be doing all the right things but if the media gets involved it turns one flaw into an enoumous case. In the education industry since its such a sensitive topic it has greater risk to be tampered with. So despite slower economies and bigger populations its really important to hire qualified individuals to follow all regulatory rules so it won't be any negativity bleeding to the media.
The coverage on career schools and colleges has been, in most cases, very negative. However, it is not all without cause. One bad apple spoils the whole barrel. It is just a shame that we all get lumped into the same barrel.
the media has definetely influenced the industry as it has been once cited. they have not reported on how us as educaters have gone above and beyond to educate and employ students.
Rebecca - great summary of what we are all facing today.
The increased media scrutiny of post-secondary schools has influenced the regulatory environment by highening public awareness and attention to the use of agreesive recruiting practices at some schools. Additionally, the media has raised questions about the limited support for job placement of grads coupled with the increasing cost of tuition. Subsequently, regulatory bodies are focusing on tightening regulations affecting these issues. Some examples are the current items under review by the Dept of Ed; Gainful Employment, Incentive Compensation, and Misrepresentation.
Good positive media coverage can only aid education. America needs good schools, good students, and positive infromation about all forms of education. The higher the standards of the media coverage can be a very positive affect on the image projected.
Vickie
The positive media coverage can only aid in education. American needs good schools, good students, and positive information about all forms of educaiton. The higher the standards of the media coverage can be a very positive affect on the standards of educaiton.
Vickie
Media coverage does influence the regulatory environment in the eduction industry. We can see examples today with school's receiving negative press regarding tuition's so high graduates are unable to repay the loan with an entry-level salary.
Clearly media reports of suspect recruiting at homeless shelters as well as stories of graduates with mountains of debt has increased the level of scrutiny on the industry. It's a symbiotic relationship however as the hearings on Capitol Hill and the proposed regulations have also led to more media reports about the industry, many of which assume that anything alleged is actually true.
Great point. Not all schools or programs are for all students. Finding the right match and having various options available helps serve the broad needs of society.
We can all assist by providing as many positive items of information (press releases) to the media in hopes that the good gets published to provide a more balanced picture.
The media can be a bit misleading and exaggerate the facts to capture the audiences attention. There should be more positve media to on the sucessful student experiences and the postive outcomes of students that atteded career colleges.
I agree Steven I have worked in college admissions for about two years now and I have witnessed many positive outcomes from students who would never step foot in a four year traditional college.
Darlene - It's good to mention the positive outcomes that can result from what may seem to create an initial negative perception on the industry. Thanks for your comment.
The effect of the media has very much influenced the public opinion. However, it a real opportunity for our industry to focus on compliance and quality outcomes.
