E-mail is an effective means to communicate so being familiar with the need for a physical postal address,opt-out option, 90 day requirement, etc. is valuable to know.
Knowing about the opt-out option and the fact that your address must be clearly identifiable has changed the way I think about emailing students.
I will ensure to have all my emails comply with the regulations, as well ensure there is an opt out section for someone to opt out.
You need to understand the difference of a commercial-style email. Following the guidelines in the module will really help in identifying whether or not an email is of commercial nature.
I know that I can not send out commercial emails, without the appropriate subject title that accurately represents the information in the body of the email. The email needs to have an opt-out option, and the email must have the address of the institution in the email.
I didn't know that the opt-out option must be acted upon within 10 days. I haven't had any students want to opt-out but when I do I will know the associated time constraints.
Similar to other responses to this question, I was surprised to find out that a postal address must be included. I will definitely ensure that this is included.
That the physical address needs to be on it and opt out options need to be on it
Kimberly,
It is great that you learned about the 'opt out' process. This will help you maintain the lines of compliance.
Cindy Bryant
The single most important thing that I have learned is the opt out option. I email students all the time. I even had a student ask me not to email her any more and I had to stop. However now I will include that option. This is really helpful for me because I communicate with the student majority of the time via email.
Deyanira,
Thank you for joining the forum. It is good to know that you were able to learn more about the CAN-SPAM Act. Having the opportunity to "opt out" of nuisance emails is important for the consumer.
Cindy Bryant
defiantly the opt is something I learned
I am glad to know that there is a 90 day requirement for the opt out option and this is also helpful for other spam emails. Letting the receiver know what you are emailing about in the subject line can also very informative.
Sandra,
Hi! I am so glad that you were able to take back tools to assist you in improving your communication with students. Communicating clearly, effectively and compliantly generally helps to avoid issues.
Cindy Bryant
There were many key take-away points that I got regarding communication. 1) I need to be upfront and disclose as much information as necessary. My name, my company, my purpose, my address and phone number; 2) the postal address; 3) an opt out option and then 4) make sure to take action on the opt out options within 10 days.
I liked your suggestion of making a template and that is what I will do henceforth to ensure that my communications are in compliance.
The most revealing take-away was the opt out option action within 10 days. As a consumer myself, I now know why I always get a message back after opting out which states “you have successfully unsubscribed; but, it may take up to 10 days to take affectâ€. Now I understand why it takes so long.
Quite revealing section and I am taking many key points away with me.
As the bursar, I am not restricted in contacting students and graduates about tuition and fee payments by the DNC laws. However, these communications, including e-mails, are still subject to other relevant consumer protection laws.
I didn't realize that I need to put the postal address on there. That is good information to know.
I learned that you need to include a postal address as well and information on how to opt out of receiving emails from our school. Knowing this I can include this information in future emails.
the subject line being very descriptive
Gary,
Yes, it is important to have all of the key components in every email that may appear to be solicitous; opt out, physical address and return email address.
Cindy Bryant
