I have learned that collecting resource material such as the catalog, marketing materials, orientation information, housing options, etc is useful. Speaking with instructors and sitting in on classes is also beneficial during the admissions process. I enjoyed and gained a lot from this section.
The importance of marketing and of getting familiar with every element of the institution.
I have learned how important marketing in an insitutution is, however, ther are regulations they also have to abide by.
How helpful Student Services can be, how marketing cannot be passive and must abide by the Fair Consumer Practices
Marketing can have any type of strategy so long as it adheres to Fair Consumer Practices.
Understanding of your marketing strategies can help you understand where your students learned about your school and how much information they know.
It is vital to connect with other departments at your institution, specifically student services and marketing, to ask questions, collaborate, and learn from each other.
I learned in this module the types of marketing companies can offer and what the regulations regarding this are. I also learned how important it is to keep yourself familiarized with this particular part of your job and what your demographic usually is.
Through this module I have learnt how an institution can organize the student serice ad marketing department and in which ways these departments are connected with the admissions department. I have improved my knowledge about my specific job, taks and respnsibilities and the way a university can structure all the services dedicated to the students, from student service and orientation to admissions and placement
Refresher on Advertising oportunities and how and what is integrated at my institution to build student attendance.
Find out from the institution all advertising methods they are using.
I have learned the importance of class participation for the successful explanation of each program. Understand the strategic marketing of the institution to understand which is the one that gives the greatest strength to it.
