Hello Robert,
My students are engaged by success stories from other classmates and their ability to find jobs in their field. I encourage those that feel as though they are having trouble, to contact their peers in the hope of being inspired.
Angela,
Angela, when you say these things engage your students, how are you measuring engagement? What are the indicators that let you know these are what engages your students on social media?
Thanks.
Robert Starks Jr.
News on graduation, success stories and employment opportunities are the things that engage my students.
Glenn,
I'm wondering if you have considered contests that might engage students as well as align with your goals of increasing student participation with the Career Services department. I would imagine culinary students may also respond to "foodie" content such as recipes or images of unique dishes - have you experimented with this type of content? Perhaps a contest could encourage students to post images of their own dishes. Culinary offers so many creative and fun ways to engage students while helping their professional development. Thanks for sharing Glenn!
Robert Starks Jr.
articles on what our graduates are doing, information on events at our school and links that show what our instructors are participating in outside of school but still industry involved
Lesli,
It sounds like you use Facebook for skip tracing to "track" down missing graduates. I am wondering if you use any other platforms and if you use them for anything other than skip tracing. Will you begin using some of the people search engines for skip tracing mentioned in the course?
Informing students of the benefits of using LinkedIn is great as it is important for them. What about leveraging social media for reach, marketing, branding, engagement, and advocacy? What about building community and leveraging community for all the results described in the ROI section of the course? Do you leverage social media for employer relations, alumni relations, program development, building a PLN, etc.? There's so much more that can be taught to students and that can be leveraged for your department's goals.
Do you have any thoughts regarding the numerous benefits of leveraging social media beyond skip tracing and encouraging students to use LinkedIn?
Robert,
I actually use faceBook as a personal account for myself but that’s how I track my students when they go missing. Some of the other topics we post on our school page are students awards, got hired, Birthday days, ect...but I actually don’t handle that account myself. What I did learn and I will start implementing is having our students create an account at LinkedIn.
Thank you
Lesli,
Engagement is involvement and centers around building long-term relationships. Graduation and employment information are part of required disclosures so nothing makes this information particularly strategic to share on social media platforms for the purpose of driving community development and engagement. Lesli, can you please explain your social media strategy and what goals you are hoping it will achieve? Furthermore, can you please explain your strategy for why you have chosen to use required disclosures as part of your engagement strategy and what feedback from users demonstrates that this content is "engaging?" Do you use Facebook Insights or any of the other measurement tools described in the course?
Our graduation,and employment information
