Students' retention
Faculty must know that educating students is the top priority. However, faculty should also be aware of the business aspect of customer service to ensure good retention of students
Thanks, Veronica.
One of the things we owe our students is to give them what they need to be successful. Sometimes it is a gentle nudge. Sometimes it is a push. Sometimes it is not what a student really wants at that moment.
All the while, we have to treat our student-customers with respect and kindness, even when we are correcting a behavior or delivering an unpleasant message.
Education has an altruistic connotation. However, today’s educators have to work on their HABE’s about education to include the customer service and business part of it. Students don’t come to ours school to be enlightened about different topics. They come because they want to develop specific knowledge and skills that will lead to better employment opportunities. If we think of them as customers paying for a specific product, then our goal should be to provide them with good education and training.
