I face two challenges, both related to my subject specialty, humanities, which is not a major at career and business schools.
The first challenge: for some students, humanities and art classes are a break from their routine. However, for most of my students this is a new way of thinking. Some perceive it as "soft", yet for me the humanities is the very essence of human creativity and communication. I try to teach my students the "2 minute conversation", meaning I am giving them an introduction to many humanities based ideas. The competency is then to be able to hold a short conversation on a wide variety of topics. A wide knowledge base is absolutely essential in a rapidly changing job environment. I try to motivate my students by reminding them that you never know who will be across the table from you. Having the ability to hold that short conversation on modern art with the curator of the local museum,whose blood pressure you happen to be taking, will always bring you positive attention. At review time this can translate into a raise, commendation or promotion. I now go to a massage therapist with an excellent conversational facility in US History. I have a great conversation, a superb therapeutic massage, and always leave a large tip.
The other challenge is feeling isolated, which can make it difficult to be a great motivator, manager and model. I work at three different campuses, and am often the only general humanities instructor. We've changed our in-service programs from all-campus activities to single campus activities. When we break into subject groups, I'm essentially meeting with myself. I have plenty of outside opportunities for growth, but wish there was a better way to share across my own organization