Carlos,
Agreed. A passionate description of the product or service is crucial to success, but financial projections, sales forecasts and budgeting are all subject to the keen eyes of credit holders and investors. I think the three key elements that need to be addressed in a business plan for a new product or service are 1) is it creative, 2) is it marketable and 3) is it sustainable enough for a decent ROI?
Jay Hollowell
