Dar, Excellent response and I appreciate your holistic thought process. I'd say yes, you are grasping what the course intended. I'd also invite you to think about how you would prioritize the numerous things you mention related to "successful completion"? I'm wondering if some of the things are really subsets of higher level outcomes? For example, what is the most important overarching question? If your product is "a quality education that prepares graduates for successful employment in a hands-on healthcare field". What are the most important measures? Would it suffice to focus on the student achieving the learning objectives and being employed? Keep in mind that assumes that you have the right objectives defined that are valued by employers, etc. Also, in terms of the second factor you mention related to marketing it certainly would help to reach new markets and have more prospective students aware of the school. Having said that there may be sufficient reach know but just not the right student conversion so there may be processes there to improve, etc. Also, perhaps there are processes that are inefficient that contribute to your funding a budget that could be streamlined, etc. Keep asking the questions and taking a holistic view in terms of the processes! Best, Eric Dr. Eric Goodman