Building up a conversation with your Potential Student is very important, it may raise up with questions like; How did you heard from us?, Are you from town? What is intresting for you about this field? since when you were planning to learn about this career and waht it offers? and many others. Suggestion: answer the same questions, this will create a dialog that will link you to opinions that helps with interaction and individual understanding, this will help you to turn a lead into a prospective student with the right fit.