After many discussions with the founder of the prototype of our dental assisting school, I realize that a great website is the best tool we have to promote our school and recruit new students. Utilizing a website search engine optimizer is critical in giving prospective students a chance to see what we have to offer via the website. The complicated and mysterious algorithims with which the search engines rank a site is beyond the paygrade of most individuals, and remains not totally readable even to the professionals who earn their living doing just that, but they sure can make the likelihood of finding your site on page one of Google a lot higher.